Hello Lovely Viewers,

This week we went over stakeholder publics and how to generate and maintain positive relationships with them. Our client for this lesson, and future lessons, is OU Recruitment Services!

So with a college recruitment service, one automatically thinks of high school students searching for a college. However, there are multiple types of stakeholders for OU Recruitment Services  to target: Alumni, current students, parents of possible or current students, recent graduates, high school students looking for Greek opportunities, etc. From there, one can create more specific publics including characteristics like age, salary, nationality, and ACT/SAT scores.

So lets go start with OU students:

  • 17 – 19 years old
  • all genders
  • accepted ACT/SAT scores
  • recently accepted
  • looking to get a head start at OU
  • involved in high school sports/clubs/programs

So going through programs OU offers for upcoming Freshmen, I came to the conclusion that Camp Crimson is a perfect opportunity for incoming students. Camp Crimson is advertised as a great way to get involved and connected with fellow freshmen and support systems at OU.


See you soon!

Sincerely, Lauren


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