Hello Lovely Viewers!
Like many people, I never would have guessed there were games such as font games. However, the internet has almost everything these days from instructional videos on rocket science to typography games.
For Pubs, my fellow classmates and I were required to play at least three Typography games. This is to hone our skillZ by proficiently identifying the different fonts, because Typography is an important factor in Design. Fonts can make or break an advertisement, for example:
This Pepsi ad is a PR Crisis – the font Pepsi settled on for this ad has the illusion that the first letter is an R and creates the message that Pepsi supports Rape; however, Pepsi supports the partnership with AAPE, a Japanese clothing line. TYPOGRAPHY IS IMPORTANT!
This is why Typography games were created, so we can save ourselves from mistakes that could cost us our jobs.
Now, the first game I played to hone my skillZ is Shoot the serif and it is one of my favorites, because the sound effects are satisfying!
The objective of the game is to ‘shoot’ all the serif fonts shown, and the sound effect is a shooting gun! This sound effect created a thrill of adrenaline and adds a certain factor that allows the game to be more enjoyable.
The second game I played was Type War, which was the most frustrating one I played. Although, after the fifth time I played I could recognize which font was which and that knowledge was extremely satisfying.
The objective of this game was simple, the player has to choose between two fonts basically choose side which fits the title. My longest winning streak was 19, and, yes, I took a screenshot every time before I selected which font I believed to be correct.
Finally, the third game I played was Kern Type and this was my second favorite of all the games. I spent almost an hour judging the correct kerning for each font, just because I enjoyed the objective of the game.
The purpose of this game was finding the correct kerning for each font. In the image, one can see the font in white and slivers of blue behind the white font. The different colors represent two things: my judgement of the kerning (in white) and the correct kerning (in blue).
Before playing these Typography games, I knew fonts were an important factor in designing ads, newsletters, brochures, etc., because they could either bring a positive attitude or negative one. This assignment brought enjoyment and fun to the basic design, because this has taught me PR practitioners can have fun with typography while still being professional.
Until next time!
Pepsi Ad: http://www.thehollywoodgossip.com/2013/09/pepsi-ad-appears-to-support-rape-has-serious-font-problems/#sthash.WAsGd9xP.qjtu